Journal
Stories from the indie side of golf.
Takomo vs Sub 70 vs Haywood: the DTC iron field, compared
Takomo, Sub 70 and Haywood are the three names golfers actually argue about when DTC irons come up. We compare price, positioning and who each brand is really for.
July 2026 · 7 min readRead →From the archive
Sub 70 Golf — when John Daly plays your clubs for free, you've done something right
A deep dive into the DTC club brand that built a cult following on tour-quality construction, a 60-day trial period, and the most improbable endorsement in independent golf.
July 2026The DTC iron and wedge field: who's actually winning?
Sub 70, Takomo and a handful of budget challengers are all fighting for the same shelf space in DTC clubs. We look at what separates the genuine article from the fast follow.
June 2026Malbon and the cool problem
When the SoCal brand that made golf cool gets big enough to be mainstream, does it stop being cool? An exploration of what authenticity means for a brand at scale.
May 2026The bag setup obsessive's guide to indie headcovers
Swag, Dormie, Seamus, Daphne's — a tour of the best headcover makers for people who think about this too much.
May 2026Fore All: what happens when you design women's golf clothes for women
The brand that refused to shrink-and-pink its way to the market. How Fore All built a community around a simple idea.
April 2026